• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
NoteInvestor.com Logo with House next to words

Note Investor

How to buy, sell, broker or invest in private mortgage notes for cash flow!

Your Trusted Source For
Note Investing Information!

  • Home
  • About
  • Articles
    • Notes 101
    • Note Brokers
    • Note Buyers
    • Real Deals
    • Seller’s Corner
    • Cash Flow Business
  • Learn
    • Sell Your Mortgage Note
    • Note Broker Training
    • How To Buy Notes
    • Note Buyers Directory
    • Creating Notes With Seller Financing
    • Note Investing 101 Series Videos
    • Note Industry Conventions
  • Bookstore
  • Contact
  • Sell Your Note

Note Marketing During the Holidays?

November 30, 2018 by Fred Rewey 2 Comments

We often get asked, “when are the ‘hot times’ to market for seller financed notes?”

I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!”

Of course marketing is never really that precise…

…but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing.

Why?

Well, for starters, we always want our message to be read. Or, at the very least, the best possible chance of being read.

If it is a direct mail piece, we want the best chance of it being seen and read.

For example, I wouldn’t send my direct mail piece anytime within two weeks of a major election. It just seems like everyone’s mailbox is jammed full of oversized postcards from hopeful candidates trying to get your vote.

The second reason is that we really don’t want to waste any money.

This seems like a given but if you are not mailing the same holder more than once OR you are not A/B testing your marketing pieces, you are, in a sense, wasting money.

So, what other times aren’t best to market for real estate notes?

Note Marketing During the Holidays?December.

You might be asking, “which part of December?”

Well, although different note investors might give you a different answer, I am going to say all of it.

That is not to say that you can’t do deals in December. You certainly can. But, odds are, if you are closing a deal in December, it is because you signed it up in October or November.

People are distracted by the holidays. Hanukkah, Christmas, office parties, taking the kid to see Santa, whatever. They are not looking to start a financial transaction during this time of year.

But after the holidays…

…look out! That is when the landslide of mom and pop note sellers will start.

We find January to April are great months to start looking for notes and to market for private mortgage notes.

At the beginning of the year, people are paying off holiday expenses or getting their dream item as a New Year’s Resolution.

Come April…well…taxes. Need we say more?

No matter what the reason…those are the hot months.

We like to use the December downtime to brainstorm and set goals for the following year. Don’t wait until January 1 to set your goals – you want to hit the ground running!

Any other times you might back off the note marketing?

The only other time I would say to slightly dial back your marketing expenses would be during the dog days of summer. Kids are out of school, and there are lots of family vacations.

But hey, when they get back from Disney, they might need to sell a note!

For similar reasons to after the winter holidays, the months of September through mid-November are also hot marketing times.

The bottom line…

Your results may vary! For example, if you are marketing for bank notes (rather than seller financed notes), they often need to get non-performing assets off their balance sheets at the end of their quarter or the end of the year.

Like all marketing test, test, and test again.

Pay attention to slower times, save a few dollars on note marketing costs, and set goals for the next wave of responses.

Filed Under: Notes 101 Tagged With: direct mail, find real estate notes, marketing for notes, mortgage note marketing, note marketing, note marketing methods, note marketing plan, private mortgage note marketing, seller financed notes

Reader Interactions

Comments

  1. Gloria says

    December 5, 2018 at 4:51 pm

    Great article! I think using December to prepare for January and beyond is always useful.
    (Some of the best job finds I have personally had were in December. When everyone said oh, wait til January. I just went on with December in preparation for January, and I would have a job come January. Funny how that works.) I say work December for January!

    Reply
  2. Shari James says

    December 1, 2018 at 1:12 pm

    Thank you for posting this, great timing as I was preparing to start on my big push. I will now spend my Christmas week off, getting my ducks in a row and my marketing ready to mail out in January.
    Happy Holidays!!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Learn Real Estate Notes

Click the reports below to download your FREE copy of 5 Ways to Cash in on Notes AND a BONUS!
Diversified Investment Services Inc BBB Business Review

Search This Site

More to See

Investing Notes Risk

21 Tips To Read Before You Get Started Investing in Notes

Selling Mortgage Notes? Find the Right Note Buyer!

Learn Note Business

Learn the Note Business in 60 Seconds?

Cash Flow Notes Business Truth

5 Myths About the Cash Flow Notes Business

Most Read Note Buying Info

How To Buy Mortgage Notes
Creating Notes With Seller Financing
Note Broker Training
Get Direct With Note Buyers Directory
How Can I Find Cash Flow Notes?
Buying and Selling Notes For Residual Income
How Dodd Frank Mortgage Laws Apply to Seller Financing
How To Calculate Cash Flow Notes
Note Investing 101 Series Videos
Best of Notes 2024

Connect With Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Footer

Places to Visit

  • Creating Notes
  • How To Buy Notes
  • Note Broker Training
  • Note Buyers Directory
  • Sell Your Note
  • Bookstore

We Are Here to Help

Photo of Fred Rewey and Tracy Z of NoteInvestor.com
Fred Rewey & Tracy Z NoteInvestor.com

Receive the Note Investor Newsletter

COPYRIGHT © 2008-2025 NOTE INVESTOR | PRIVACY POLICY | CONTACT US
This website is for informational purposes. This is not an offer to sell or purchase any security. Nothing is intended as legal, financial or investment advice. Any historical data represents past performance and does not guarantee future results. NoteInvestor.com is owned by Diversified Investment Services, Inc.