We often get asked, "when are the ‘hot times’ to market for seller financed notes?" I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!” Of course marketing is never really that precise… …but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing. Why? Well, for starters, we always want our message to be read. Or, at the very least, the best possible chance of being read. If … [Read more...]
Why We Don’t Provide Note Broker Mentoring
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I don’t think a week goes by that someone doesn’t call or email us to “mentor” them as a note broker. I get why they call. We have been around for a long time, done lots of note buying deals, and like sharing information. So, why don’t we mentor people? Well, the answer may surprise you… We don’t really believe in expensive mentoring programs for note brokers. Don’t get me wrong, we understand that people need support from time to time and we have even had pros provide assistance to … [Read more...]
Note Marketing: Two Out of Three Isn’t Bad
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Actually, it was the topic of a speech that I gave years ago, but as I revisit it in my mind, it seems that nothing has changed much. The premise is simple. When creating and executing a marketing campaign, you have three choices. Speed – How fast you want to get to market (or react to current topical trends). Cost – How much (in dollars) the marketing will cost you (including the creation). Quality – How great the note marketing piece will look. Every one of them is very … [Read more...]
Tracking and Testing Your Note Broker Marketing
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How is your note broker marketing plan performing? Do you get more inquires off your website or more calls from your mailings? What is your average cost per lead? Is that cost less on a professional referral or a paid ad? For every dollar you spend what multiple can you expect to earn in return? These questions can only be answered by... Tracking Your Note Brokering Lead Sources To measure the effectiveness of your marketing, it is vital to track the origin of each lead generated. … [Read more...]
Marketing For Notes: There Needs To Be a Reason “Why”
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One of my favorite things to do is pick apart marketing pieces. Ok, that sounded unkind. Let me rephrase… One of my favorite things to do is pick apart any marketing piece…including my own. I don’t care if you are trying to buy a note, sell a car, get someone to dine at your restaurant, or voting for Miss-YouTube-Kitty-Of-The-Month*, There needs to be a reason “WHY” *I don’t know that this actually exists – I made the Miss Kitty part up, but I am afraid to go check, as I would not be … [Read more...]
Can You Attract Note Holders With Content Marketing?
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Is it effective to use list building, emails, and content marketing to find note holders and turn them into sellers? Recently a note broker asked a series of really great questions and you'll want to read the answers! "I understand the concept from your article 7 Essential Tips For Marketing Your Note Business Online but how do these ideas fit with a note broker or consultant? Who are you actually gathering names from for your list? Would they be note holders who you hopefully could turn … [Read more...]
Is For Sale By Owner The Best Place to Find Notes?
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One of the most common items new note brokers run into is they start seeing the “For Sale By Owner” or FSBO signs pop up around them. Granted, those signs have always been popping up, but now that you are in the note business you begin to see some additional opportunities. But are they good opportunities? The existence of a “For Sale By Owner” sign does not necessarily equal a potential cash flow note deal. If anything, it may be a distraction. Let me explain. 1. “For Sale By Owner” … [Read more...]
Finding Mortgage Notes with Reverse Ad Marketing
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Many cash flow professionals are familiar with placing advertisements offering to purchase notes yet few take advantage of a technique we call Reverse Ad Marketing. This is one of our favorite note marketing methods based on the simplicity, effectiveness, and minimal cost.Essentially, potential clients are paying the marketing cost by placing their own ads offering property for sale. You just need to identify and respond to the ad! … [Read more...]
Know Your Market
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Marketing is THE KEY to success for any business. Successful note brokers can answer these four important marketing questions. 1. Who is my target audience? … [Read more...]
