Permission Marketing is the most understood and underutilized marketing method on the planet. There is probably not a thriving business on this planet that does not need some sort of 'lead pipeline' to ensure future deals - and the note industry is no exception. At the end of the day, it really doesn't matter how great you are at crunching numbers, presenting winning … [Read more...] about Automating Lead Flow In The Note Industry
We often get asked, "when are the ‘hot times’ to market for seller financed notes?" I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!” Of course marketing is never really that precise… …but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing. Why? Well, … [Read more...] about Note Marketing During the Holidays?
I don’t think a week goes by that someone doesn’t call or email us to “mentor” them as a note broker. I get why they call. We have been around for a long time, done lots of note buying deals, and like sharing information. So, why don’t we mentor people? Well, the answer may surprise you… We don’t really believe in expensive mentoring programs for note brokers. Don’t … [Read more...] about Why We Don’t Provide Note Broker Mentoring
Actually, it was the topic of a speech that I gave years ago, but as I revisit it in my mind, it seems that nothing has changed much. The premise is simple. When creating and executing a marketing campaign, you have three choices. Speed – How fast you want to get to market (or react to current topical trends). Cost – How much (in dollars) the marketing will cost you … [Read more...] about Note Marketing: Two Out of Three Isn’t Bad
How is your note broker marketing plan performing? Do you get more inquires off your website or more calls from your mailings? What is your average cost per lead? Is that cost less on a professional referral or a paid ad? For every dollar you spend what multiple can you expect to earn in return? These questions can only be answered by... Tracking Your Note … [Read more...] about Tracking and Testing Your Note Broker Marketing