I admit, it’s a strange title. Probably the strangest I have ever written when talking marketing and the note industry. Maybe I started to write this when I was hungry or maybe I was just reaching for some sort of analogy that would frame what marketing for notes is really like. In either case, I’m committed to it and will just have to push forward and see where we end … [Read more...] about Marketing For Notes Is Like Selling Cupcakes
marketing for notes
Permission Marketing is the most understood and underutilized marketing method on the planet. There is probably not a thriving business on this planet that does not need some sort of 'lead pipeline' to ensure future deals - and the note industry is no exception. At the end of the day, it really doesn't matter how great you are at crunching numbers, presenting winning … [Read more...] about Automating Lead Flow In The Note Industry
We often get asked, "when are the ‘hot times’ to market for seller financed notes?" I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!” Of course marketing is never really that precise… …but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing. Why? Well, … [Read more...] about Note Marketing During the Holidays?
We didn’t know it, but when we started the Note Investor site in 2001 and added a blog in 2008, we were on the forefront of Content Marketing. Of course it wasn’t called that at the time and our intent wasn’t even marketing. We were just sick of all the misinformation on the Internet about the note business and decided to do something about it. As we wrote articles, we … [Read more...] about Content Marketing For The Note Business
By now you no doubt have some type of web presence for your note buyer business. Whether you are broker or investor, even the simplest website can work for you 24/7, provide leads, and gain you valuable credibility. But what about an ongoing conversation that keeps you relevant and in their minds? Social media marketing is certainly a key part of that, but not as easy … [Read more...] about Social Media Marketing for Note Buyers