We often get asked, "when are the ‘hot times’ to market for seller financed notes?" I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!” Of course marketing is never really that precise… …but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing. Why? Well, for starters, we always want our message to be read. Or, at the very least, the best possible chance of being read. If … [Read more...]
Note Marketing – How to Target Direct Mail Prospects
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Mailing to a list of sellers that provided owner financing is a proven method for cultivating deals that earn commissions from note investors. But what are the best criteria for targeting a direct mail campaign in the current economic environment? This type of question flooded the email inbox after writing about the list services of Fidelity National Data Service in the article entitled Where Can I Find Owner Financed Notes? Rather than waste valuable marketing dollars, note brokers … [Read more...]
Finding Mortgage Notes with Reverse Ad Marketing
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Many cash flow professionals are familiar with placing advertisements offering to purchase notes yet few take advantage of a technique we call Reverse Ad Marketing. This is one of our favorite note marketing methods based on the simplicity, effectiveness, and minimal cost.Essentially, potential clients are paying the marketing cost by placing their own ads offering property for sale. You just need to identify and respond to the ad! … [Read more...]
Know Your Market
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Marketing is THE KEY to success for any business. Successful note brokers can answer these four important marketing questions. 1. Who is my target audience? … [Read more...]
