Let’s face it. Who doesn’t like to take a shortcut? Whether you are on the way to work, the mall, or just trying to find your way out of an IKEA® store, shortcuts can come in handy. This week I was posed the question… “What are the best shortcuts to getting a deal in the note industry?” It is a fair question, and, at first, I found it difficult to answer. What I mean is, I don’t think you can build a long-term note business on shortcuts. BUT, I think you could score a deal or two with … [Read more...]
Marketing For Notes: There Needs To Be a Reason “Why”
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One of my favorite things to do is pick apart marketing pieces. Ok, that sounded unkind. Let me rephrase… One of my favorite things to do is pick apart any marketing piece…including my own. I don’t care if you are trying to buy a note, sell a car, get someone to dine at your restaurant, or voting for Miss-YouTube-Kitty-Of-The-Month*, There needs to be a reason “WHY” *I don’t know that this actually exists – I made the Miss Kitty part up, but I am afraid to go check, as I would not be … [Read more...]
Note Broker Marketing Secrets: Replicate Yourself
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What if I told you there was a lab in Sweden that, for less than $400, will efficiently replicate you? Imagine your marketing efforts duplicated to help you get more note deals. Think about it. A single effort on your part is now reaching a multitude of people – all getting your message. Would you be in? If you were like most people (and me), you would say, “Yes, sign my up!” in a second. The fact of the matter is we are not talking about gene splicing or genetic surgery. Nope, we … [Read more...]
Five Reasons No One Knows You Buy Notes
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When someone new to the note industry tells me, “I have yet to find a note,” I have to wonder if they are even trying. Ok, that might have sounded a little rude – that is not my intent. I could understand someone saying they are having trouble finding “buyable” notes. But even with a small amount of marketing, and dumb luck, you should be seeing some notes. When I first started my mortgage note business in a 500 square foot apartment most of what I saw in the beginning was junk. It took … [Read more...]
How to Use Google Places for Your Note Business
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3 Tips for getting your mortgage note business found online using Google Places and Local Maps. When was the last time you used a phone book? Chances are you’re more likely to use it as a booster seat or doorstop than to look up a business. Online search has quickly replaced the yellow pages. In fact many cities like Seattle are looking at requiring opt-outs for phone book delivery. With about 65% of market share, Google is undoubtedly the “Big Daddy” of search engines and… they’ve just … [Read more...]
