We often get asked, "when are the ‘hot times’ to market for seller financed notes?" I think people are often looking for a precise answer like “Oh, February 7th is the best day of the year!” Of course marketing is never really that precise… …but there are DOWN times that you will want to pay attention to while deciding how and when you are marketing. Why? Well, for starters, we always want our message to be read. Or, at the very least, the best possible chance of being read. If … [Read more...]
7 Action Items To Get Your Private Note Business On Track
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Two weeks ago we released an article on Making 2016 Your Best Note Business Year Ever. It spoke about a couple of barriers that stop you from succeeding. Nothing earth shattering, just problems that we all face in our day-to-day lives. We spoke about carving out time (the hardest thing to commit to) and stopping the tendency to re-invent the wheel (just go where people have already been). If you missed that article, you can go back and read it here. This week, we want to share a VERY … [Read more...]
Is a Note Brokering Business Right For You?
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Let’s face it; there are a million different jobs and occupations out there. Finding the right one that meshes with both your personality and income desires can be tough. Search long enough and you will come across the cash flow industry – or in this case – specifically the segment of the industry where people by and sell private mortgage notes. Let’s take a minute and separate some of the hype from the facts and try to portray a typical “day in the life” of a note broker to help you … [Read more...]
7 Essential Tips For Marketing Your Note Business Online
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Want to market your note business online but don't know where to start? You are not alone! With over 1 billion web pages created daily the sheer volume of information can be overwhelming – paralyzing even! Since going online with our first note buyer website in 1998 a few things have changed. So here's our checklist for finding notes and marketing your business on the Internet in 2012. (Be sure to check out our audio interview at the end of this article!) 7 Essential Tips For Marketing … [Read more...]
Which Note Broker Are You – Traditional or Online?
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Ask someone that has been in the Cash Flow Industry for more than 15 years about changes in the industry and you will likely get two different answers. One group will suggest that, with the invention of the Internet, the industry has "evolved." The other group may suggest that, with the recent downturn in the economy, the industry has come full circle. Both groups would be correct although they … [Read more...]
Deliver an Effective Marketing Message
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Before spending money on marketing for notes review your message. Effective marketing must address the needs of the note holder. This puts the attention on the customer not you. Design materials that focus on the needs and wants of the note seller rather than how great you are. Appeal to the basic human desires to have money, feel happy, save time, feel better or improve relationships. Recognize that people are generally motivated by one of two things 1) the fear of pain or 2) the pursuit of … [Read more...]
Finding Mortgage Notes with Reverse Ad Marketing
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Many cash flow professionals are familiar with placing advertisements offering to purchase notes yet few take advantage of a technique we call Reverse Ad Marketing. This is one of our favorite note marketing methods based on the simplicity, effectiveness, and minimal cost.Essentially, potential clients are paying the marketing cost by placing their own ads offering property for sale. You just need to identify and respond to the ad! … [Read more...]
