Permission Marketing is the most understood and underutilized marketing method on the planet. There is probably not a thriving business on this planet that does not need some sort of 'lead pipeline' to ensure future deals - and the note industry is no exception. At the end of the day, it really doesn't matter how great you are at crunching numbers, presenting winning offers, or even knowing your way around the closing documents. Matter of fact, find a deal and someone will always be … [Read more...]
Content Marketing For The Note Business
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We didn’t know it, but when we started the Note Investor site in 2001 and added a blog in 2008, we were on the forefront of Content Marketing. Of course it wasn’t called that at the time and our intent wasn’t even marketing. We were just sick of all the misinformation on the Internet about the note business and decided to do something about it. As we wrote articles, we would post them to our site and send out an email letting people know there was something new to read. We heard about … [Read more...]
Social Media Marketing for Note Buyers
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By now you no doubt have some type of web presence for your note buyer business. Whether you are broker or investor, even the simplest website can work for you 24/7, provide leads, and gain you valuable credibility. But what about an ongoing conversation that keeps you relevant and in their minds? Social media marketing is certainly a key part of that, but not as easy for the note buyer or broker. How often should you share info? What information should you share? Where do you … [Read more...]
Increase Your Business 10x With Online Note Investing Tools
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Earlier this week at Note Expo 2016 it was standing room only in the info packed session on How To Increase Your Business 10x With Online Note Investing Tools. I was honored to give a repeat performance later that afternoon and want to say thanks to everyone that attended. As promised I’m sharing the presentation slides and some helpful links here in this follow up post. But first I want to say… What a great event! Congrats to Eddie Speed, Bob Repass, Susan DeLaGarza, Czarina Harris, and … [Read more...]
10 Tools For Marketing Your Note Business Online!
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We just returned from a great gathering of note investors at the first annual Note Expo in Dallas Texas. As promised during the presentation I am sharing the main points from my power point slides along with the tool links. If you weren't able to attend this year's convention I'm sure you'll still find these tips helpful. Thanks to everyone for attending and being such an appreciative audience. Note Expo 2014 Marketing Presentation Outline To survive in the note business as a buyer or a … [Read more...]
Note Buying For Insomniacs
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As the clock blinked 3:15 am, I only had two thoughts in my mind. One, I am really glad I do not live in the Amityville Horror house. Two, I can’t be the only one in the world that is sitting here waiting for the rest of the world to wake up and get some stuff done. It also led me to thinking… How can I create a note business that allows me to work whenever (and wherever) I want…even at 3:15 in the morning? Fifteen years ago that was a much more difficult answer… especially for the note … [Read more...]
Can You Attract Note Holders With Content Marketing?
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Is it effective to use list building, emails, and content marketing to find note holders and turn them into sellers? Recently a note broker asked a series of really great questions and you'll want to read the answers! "I understand the concept from your article 7 Essential Tips For Marketing Your Note Business Online but how do these ideas fit with a note broker or consultant? Who are you actually gathering names from for your list? Would they be note holders who you hopefully could turn … [Read more...]
The State of The Real Estate Note Industry
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We just returned from the NoteWorthy convention where everyone seemed to be talking about three things: 1. The increase of owner financed notes (up by over 15% in 2012); 2. The opportunities in non-performing notes; and 3. How to effectively market a note business online. It was great to … [Read more...]
