The Most Important Task In The Note Industry

It is 10:30am and I have wrestled with my computer for the 4th time. As I return to my home-based office from a coffee run (which is really just a short shuffle to the kitchen) I pass by the laundry room and realize that I really should get some laundry done at some point. Oh yea…I really need to get the tires on the Jeep checked. And a grocery run. Yep. Pretty much looks like the inertia of life is sucking up as much time as possible today. The problem? None of those items will … [Read more...]

10 Tools For Marketing Your Note Business Online!

We just returned from a great gathering of note investors at the first annual Note Expo in Dallas Texas.  As promised during the presentation I am sharing the main points from my power point slides along with the tool links.  If you weren't able to attend this year's convention I'm sure you'll still find these tips helpful. Thanks to everyone for attending and being such an appreciative audience. Note Expo 2014 Marketing Presentation Outline To survive in the note business as a buyer or a … [Read more...]

Does Social Media Really Help Your Note Business?

This week Patrick Clark at Business Week penned the following statement based on a recent [flawed] release of a Gallup Poll… “Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say.”  Of course the Gallup report was also deeply flawed with old data (circa 2012), and no one should have been surprised when people were asked if they are influenced by ads they responded, “No.” In any case, Clark's points make an interesting premise when you are talking about selling things like … [Read more...]

Top 7 Note Investor Articles of 2013

2013 proved to be a year of “adaptation” and “advancement” for the note business. The note industry continued to recover and build as note brokers, investors, and professionals tweaked their marketing tactics and campaigns to adjust to the new real estate market and technology savvy sellers. As 2013 comes to an end, we wish you a Happy New Year and suggest you take a quick look at these posts. Read (or re-read) these as you get ready to plan 2014. The Top 7 Most Read Note Business … [Read more...]

Tracking and Testing Your Note Broker Marketing

How is your note broker marketing plan performing? Do you get more inquires off your website or more calls from your mailings? What is your average cost per lead? Is that cost less on a professional referral or a paid ad? For every dollar you spend what multiple can you expect to earn in return? These questions can only be answered by... Tracking Your Note Brokering Lead Sources To measure the effectiveness of your marketing, it is vital to track the origin of each lead generated. … [Read more...]

Marketing For Notes: There Needs To Be a Reason “Why”

One of my favorite things to do is pick apart marketing pieces. Ok, that sounded unkind. Let me rephrase… One of my favorite things to do is pick apart any marketing piece…including my own. I don’t care if you are trying to buy a note, sell a car, get someone to dine at your restaurant, or voting for Miss-YouTube-Kitty-Of-The-Month*, There needs to be a reason “WHY” *I don’t know that this actually exists – I made the Miss Kitty part up, but I am afraid to go check, as I would not be … [Read more...]

Note Buying For Insomniacs

As the clock blinked 3:15 am, I only had two thoughts in my mind. One, I am really glad I do not live in the Amityville Horror house. Two, I can’t be the only one in the world that is sitting here waiting for the rest of the world to wake up and get some stuff done. It also led me to thinking… How can I create a note business that allows me to work whenever (and wherever) I want…even at 3:15 in the morning? Fifteen years ago that was a much more difficult answer… especially  for the note … [Read more...]

10 Mistakes Note Brokers Shouldn’t Make

What does it take to be successful brokering real estate notes? Start by avoiding these 10 Mistakes Note Brokers Shouldn't Make! Over the past two decades, I've had the benefit of seeing the note business from a wide perspective. From start-up home based broker to Assistant Vice President of Metropolitan Mortgage, President of the Cash Flow Association, and co-owner of Diversified Investment Services, I have participated as a broker, investor, and educator. I could spend hours discussing … [Read more...]

Referral Based Marketing For Real Estate Notes

Referral-based marketing is a reliable source of real estate note leads that comes with three distinct benefits: 1. Low cost 2. Little to no competition, and 3. Repeat business In referral marketing it is all about building relationships. A professional referral source must first be comfortable with you before they will recommend your services to a client. Why? They know that how you perform will reflect back on them. In order to be effective it must be done in person. It doesn’t work … [Read more...]

How Do I Find Notes For A Sale On A Budget?

Wondering how to find real estate notes for sale on a budget? You are not alone. Here are some helpful tips in answer to a common note broker question. I previously owned a mortgage broker business and in 2007 did dabble in the note business. I also closed about 4-5 deals as a note broker. I have since closed my mortgage broker business and would like to get into note brokering, but I have a limited budget to start with (about $2000 - $3000). I purchased your program for support and to … [Read more...]