Top 7 Note Investor Articles of 2013

Note Business Review 2013

2013 proved to be a year of “adaptation” and “advancement” for the note business. The note industry continued to recover and build as note brokers, investors, and professionals tweaked their marketing tactics and campaigns to adjust to the new real estate market and technology savvy sellers. As 2013 comes to an end, we wish you a Happy New Year and suggest you take a quick look at these posts. Read (or re-read) these as you get ready to plan 2014. The Top 7 Most Read Note Business … [Read more...]

Tracking and Testing Your Note Broker Marketing

Note Broker Marketing Tracking

How is your note broker marketing plan performing? Do you get more inquires off your website or more calls from your mailings? What is your average cost per lead? Is that cost less on a professional referral or a paid ad? For every dollar you spend what multiple can you expect to earn in return? These questions can only be answered by... Tracking Your Note Brokering Lead Sources To measure the effectiveness of your marketing, it is vital to track the origin of each lead generated. … [Read more...]

Marketing For Notes: There Needs To Be a Reason “Why”

Note Marketing Why

One of my favorite things to do is pick apart marketing pieces. Ok, that sounded unkind. Let me rephrase… One of my favorite things to do is pick apart any marketing piece…including my own. I don’t care if you are trying to buy a note, sell a car, get someone to dine at your restaurant, or voting for Miss-YouTube-Kitty-Of-The-Month*, There needs to be a reason “WHY” *I don’t know that this actually exists – I made the Miss Kitty part up, but I am afraid to go check, as I would not be … [Read more...]

Note Buying For Insomniacs

Note Buying Insomnia

As the clock blinked 3:15 am, I only had two thoughts in my mind. One, I am really glad I do not live in the Amityville Horror house. Two, I can’t be the only one in the world that is sitting here waiting for the rest of the world to wake up and get some stuff done. It also led me to thinking… How can I create a note business that allows me to work whenever (and wherever) I want…even at 3:15 in the morning? Fifteen years ago that was a much more difficult answer… especially  for the note … [Read more...]

10 Mistakes Note Brokers Shouldn’t Make

Note broker mistakes

What does it take to be successful brokering real estate notes? Start by avoiding these 10 Mistakes Note Brokers Shouldn't Make! Over the past two decades, I've had the benefit of seeing the note business from a wide perspective. From start-up home based broker to Assistant Vice President of Metropolitan Mortgage, President of the Cash Flow Association, and co-owner of Diversified Investment Services, I have participated as a broker, investor, and educator. I could spend hours discussing … [Read more...]

Referral Based Marketing For Real Estate Notes

Referral Marketing Real Estate Notes

Referral-based marketing is a reliable source of real estate note leads that comes with three distinct benefits: 1. Low cost 2. Little to no competition, and 3. Repeat business In referral marketing it is all about building relationships. A professional referral source must first be comfortable with you before they will recommend your services to a client. Why? They know that how you perform will reflect back on them. In order to be effective it must be done in person. It doesn’t work … [Read more...]

Advertise With Note Investor!

Big News, Even Bigger Opportunity For Business! NoteInvestor.com has quickly become the online information source for note sellers, note brokers, and real estate investors. With over 20,000 page views each month, NoteInvestor.com offers exclusive and up-to-date content that keeps readers returning for more. What does this mean to you? Now that we have built consistent traffic for the past 16 months and boast over 100 unique articles, we are pleased to offer a limited number of … [Read more...]

Note Marketing – How to Target Direct Mail Prospects

direct-mail

Mailing to a list of sellers that provided owner financing is a proven method for cultivating deals that earn commissions from note investors. But what are the best criteria for targeting a direct mail campaign in the current economic environment? This type of question flooded the email inbox after writing about the list services of Fidelity National Data Service in the article entitled Where Can I Find Owner Financed Notes? Rather than waste valuable marketing dollars, note brokers … [Read more...]

Know Your Market

Marketing is THE KEY to success for any business. Successful note brokers can answer these four important marketing questions.  1. Who is my target audience? … [Read more...]