I admit, it’s a strange title. Probably the strangest I have ever written when talking marketing and the note industry. Maybe I started to write this when I was hungry or maybe I was just reaching for some sort of analogy that would frame what marketing for notes is really like. In either case, I’m committed to it and will just have to push forward and see where we end … [Read more...] about Marketing For Notes Is Like Selling Cupcakes
finding cash flow notes
I love the beginning of the New Year. The possibilities seem endless. It is a blank slate and yours for the taking. Frankly, we don’t really need a new “year” to be the catalyst for making a change… but it sure helps and it’s as good of a time as any. If you are like me, I start the year with lots of good intentions. I am going to lose weight, cut back on diet sodas, join a … [Read more...] about Making 2018 Your Best Note Business Year
We just returned from a great gathering of note investors at the first annual Note Expo in Dallas Texas. As promised during the presentation I am sharing the main points from my power point slides along with the tool links. If you weren't able to attend this year's convention I'm sure you'll still find these tips helpful. Thanks to everyone for attending and being such an … [Read more...] about 10 Tools For Marketing Your Note Business Online!
I don’t think a week goes by that someone doesn’t call or email us to “mentor” them as a note broker. I get why they call. We have been around for a long time, done lots of note buying deals, and like sharing information. So, why don’t we mentor people? Well, the answer may surprise you… We don’t really believe in expensive mentoring programs for note brokers. Don’t … [Read more...] about Why We Don’t Provide Note Broker Mentoring
Actually, it was the topic of a speech that I gave years ago, but as I revisit it in my mind, it seems that nothing has changed much. The premise is simple. When creating and executing a marketing campaign, you have three choices. Speed – How fast you want to get to market (or react to current topical trends). Cost – How much (in dollars) the marketing will cost you … [Read more...] about Note Marketing: Two Out of Three Isn’t Bad