Actually, it was the topic of a speech that I gave years ago, but as I revisit it in my mind, it seems that nothing has changed much. The premise is simple. When creating and executing a marketing campaign, you have three choices. Speed – How fast you want to get to market (or react to current topical trends). Cost – How much (in dollars) the marketing will cost you … [Read more...] about Note Marketing: Two Out of Three Isn’t Bad
Are You Quitting The Last 41 Miles Of Your Note Business?
I wonder how successful a Daytona 500 driver would be if they just quit the last forty-one miles? I mean, go full-out, committed the first 459 miles, and then stayed in the pits while the people on the track completed the last forty-one miles. It is kind of the way I look at the month of December for the Note Business. It is so easy for me to get distracted between … [Read more...] about Are You Quitting The Last 41 Miles Of Your Note Business?
3 Ways to Boost Your Note Buying Return
First off, this will not be a “math” article. Don’t get me wrong; I love the math behind the scenes when it comes to notes. Buying notes. Selling notes. Brokering notes. It seems, sometimes, when I throw a bunch of numbers around in an article some people tend to get that glossy-eyed look. * (*In all fairness, I really can’t see these people. I mean, this is the Internet … [Read more...] about 3 Ways to Boost Your Note Buying Return
Shortcut To Your First Note Broker Deal
Let’s face it. Who doesn’t like to take a shortcut? Whether you are on the way to work, the mall, or just trying to find your way out of an IKEA® store, shortcuts can come in handy. This week I was posed the question… “What are the best shortcuts to getting a deal in the note industry?” It is a fair question, and, at first, I found it difficult to answer. What I mean … [Read more...] about Shortcut To Your First Note Broker Deal
You Are Not Alone In The Note Business
I am not going to lie, it really sucks doing things on your own. I suppose there is some person in this world that would like nothing more than to be left alone, sit in a room, and learn the note industry…but I doubt at the end of the day they would be very good at it. When I look back over my note business career, there were several quantum leaps. Each of these leaps was … [Read more...] about You Are Not Alone In The Note Business