First off, this will not be a “math” article. Don’t get me wrong; I love the math behind the scenes when it comes to notes. Buying notes. Selling notes. Brokering notes. It seems, sometimes, when I throw a bunch of numbers around in an article some people tend to get that glossy-eyed look. * (*In all fairness, I really can’t see these people. I mean, this is the Internet and as invasive as it may be, I don’t see each and every face reading this. I just imagine the looks.) Anyway, there … [Read more...]
Archives for November 2013
Tracking and Testing Your Note Broker Marketing
By
How is your note broker marketing plan performing? Do you get more inquires off your website or more calls from your mailings? What is your average cost per lead? Is that cost less on a professional referral or a paid ad? For every dollar you spend what multiple can you expect to earn in return? These questions can only be answered by... Tracking Your Note Brokering Lead Sources To measure the effectiveness of your marketing, it is vital to track the origin of each lead generated. … [Read more...]
Shortcut To Your First Note Broker Deal
By
Let’s face it. Who doesn’t like to take a shortcut? Whether you are on the way to work, the mall, or just trying to find your way out of an IKEA® store, shortcuts can come in handy. This week I was posed the question… “What are the best shortcuts to getting a deal in the note industry?” It is a fair question, and, at first, I found it difficult to answer. What I mean is, I don’t think you can build a long-term note business on shortcuts. BUT, I think you could score a deal or two with … [Read more...]
