Content Marketing For The Note Business

We didn’t know it, but when we started the Note Investor site in 2001 and added a blog in 2008, we were on the forefront of Content Marketing.  Of course it wasn’t called that at the time and our intent wasn’t even marketing.  We were just sick of all the misinformation on the Internet about the note business and decided to do something about it. As we wrote articles, we would post them to our site and send out an email letting people know there was something new to read. We heard about … [Read more...]

Social Media Marketing for Note Buyers

By now you no doubt have some type of web presence for your note buyer business. Whether you are broker or investor, even the simplest website can work for you 24/7, provide leads, and gain you valuable credibility. But what about an ongoing conversation that keeps you relevant and in their minds? Social media marketing is certainly a key part of that, but not as easy for the note buyer or broker. How often should you share info? What information should you share? Where do you … [Read more...]

Does Social Media Really Help Your Note Business?

This week Patrick Clark at Business Week penned the following statement based on a recent [flawed] release of a Gallup Poll… “Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say.”  Of course the Gallup report was also deeply flawed with old data (circa 2012), and no one should have been surprised when people were asked if they are influenced by ads they responded, “No.” In any case, Clark's points make an interesting premise when you are talking about selling things like … [Read more...]

7 Essential Tips For Marketing Your Note Business Online

Want to market your note business online but don't know where to start? You are not alone!  With over 1 billion web pages created daily the sheer volume of information can be overwhelming – paralyzing even! Since going online with our first note buyer website in 1998 a few things have changed.  So here's our checklist for finding notes and marketing your business on the Internet in 2012. (Be sure to check out our audio interview at the end of this article!) 7 Essential Tips For Marketing … [Read more...]

Finding Cash Flow Notes – Does It Help To Get Social?

It seems you can’t make a move today without being reminded of the surge of “social media” outlets. But do these outlets actually help anyone do business? What about finding cash flow notes? First off, let’s look at some of the top social media sites in 2010 (in no particular order). YouTube  -  Twitter  -  Flickr  -  Digg  -  Facebook  -  Del.icio.us  -  Propeller Reddit  -  Metacafe  -  Technorati  -  StumbleUpon  -  LinkedIn  -  Mixx  -  Slashdot My Space -  Class Mates  -  LiveJournal  … [Read more...]