Which Note Broker Are You – Traditional or Online?

Ask someone that has been in the Cash Flow Industry for more than 15 years about changes in the industry and you will likely get two different answers.

One group will suggest that, with the invention of the Internet, the industry has “evolved.” The other group may suggest that, with the recent downturn in the economy, the industry has come full circle.

Both groups would be correct although they Read more

Deliver an Effective Marketing Message

Before spending money on marketing for notes review your message. Effective marketing must address the needs of the note holder.

This puts the attention on the customer not you. Design materials that focus on the needs and wants of the note seller rather than how great you are. Appeal to the basic human desires to have money, feel happy, save time, feel better or improve relationships.

Recognize that people are generally motivated by one of two things 1) the fear of pain or 2) the pursuit of pleasure.

People motivated by fear are generally trying to avoid or move away from something. They might sell their note to pay a bill, avoid late payment, or foreclosure concerns.

Those motivated by the pursuit of pleasure are looking forward to the future and moving towards a goal. They might liquidate a private mortgage for a better investment, a dream vacation, or in the pursuit of some other goal.

Since you do not know which type of person will be reading your marketing piece, the initial presentation must appeal to both groups. Communications are fine tuned to the individual once personal contact has been made.

The copy must be written to grab attention and ultimately motivate a response. In order to deliver an effective marketing message be sure to utilize these five essential elements: Read more

Finding Mortgage Notes with Reverse Ad Marketing

Many cash flow professionals are familiar with placing advertisements offering to purchase notes yet few take advantage of a technique we call Reverse Ad Marketing. This is one of our favorite note marketing methods based on the simplicity, effectiveness, and minimal cost. Essentially, potential clients are paying the marketing cost by placing their own ads offering property for sale. You just need to identify and respond to the ad! Read more