Deliver an Effective Marketing Message

Before spending money on marketing for notes review your message. Effective marketing must address the needs of the note holder.

This puts the attention on the customer not you. Design materials that focus on the needs and wants of the note seller rather than how great you are. Appeal to the basic human desires to have money, feel happy, save time, feel better or improve relationships.

Recognize that people are generally motivated by one of two things 1) the fear of pain or 2) the pursuit of pleasure.

People motivated by fear are generally trying to avoid or move away from something. They might sell their note to pay a bill, avoid late payment, or foreclosure concerns.

Those motivated by the pursuit of pleasure are looking forward to the future and moving towards a goal. They might liquidate a private mortgage for a better investment, a dream vacation, or in the pursuit of some other goal.

Since you do not know which type of person will be reading your marketing piece, the initial presentation must appeal to both groups. Communications are fine tuned to the individual once personal contact has been made.

The copy must be written to grab attention and ultimately motivate a response. In order to deliver an effective marketing message be sure to utilize these five essential elements: Read more

Know Your Market

Marketing is THE KEY to success for any business. Successful note brokers can answer these four important marketing questions. 

1. Who is my target audience? Read more